After a bit of a break we are back with a new, exciting episode! This week we are joined by Caleb Holloway, founder and owner of Izze Racing. Izze Racing provides electronics sensors, with an emphasis on tire data collection, to the motorsport industry. In the first part of this conversation, we delve into Caleb's transition from academia to running his passion company full-time, what's it like designing a product for the motor racing industry, and some unique challenges he has faced.